In 1937, Elsa Schiaparelli launched the fragrance Shocking de Schiaparelli, packaged in bottles which resembled a female figure. The curves were supposedly based on those of the provocative actress Mae West, who also served as a muse to surrealist artist Salvator Dali in the creation of a mouth-shaped sofa modeled after West’s bee-stung lips. Jean Paul Gaultier’s similar body-shaped bottles have become a signature design throughout the brand’s range of fragrances.