June 21, 2013

Le Smoke and Mirrors

Helmut Newton and YSL BabydollWhen the miniskirt failed to shock, Algerian born Yves Saint Laurent opted to conceal rather than expose the female figure in his Le Smoking ensemble of 1966. With no flesh on display, the shock-factor would lie in the transgressive gender-bending suit, directly borrowed from menswear and positioning the wearer in a liminal state between the male and female gender. The most well known image of the suit was photographed by Helmut Newton in 1975 for French Vogue and featured a pair of women; one alpha-model assuming a role of power dressed in Le Smoking standing beside a nude and seemingly effeminate model. YSL’s 2013 Baby Doll mascara video campaign followed a rambunctious Cara Delevingne with a brief scene featuring the model suited up in Le Smoking and standing opposite a nude female model, much like the well-known Newton photo.

 

Helmut Newton, Yves Saint Laurent, Rue Aubriot, Vogue France, 1975, Paris © Helmut Newton Estate

Helmut Newton, Yves Saint Laurent, Rue Aubriot, Vogue France, 1975, Paris

Cara Delevingne for YSL Babydoll Mascara, 2013

Cara Delevingne for YSL Baby Doll Mascara, 2013

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4 Comments

  1. Prashh

    June 21, 2013 at 2:43 pm

    Reply

    Stunning campaign <3 http://adamsapplelist.blogspot.in/
  2. Jude

    June 24, 2013 at 6:48 am

    Reply

    The feeling I get from all those pictures (i went through all 20 pages of your tumblr) is that sensuality and daring pictures belong to the past... Nowadays, the directing makes the models look like robots -or puppets- rather than humans with emotions, in motion, and that actually seem alive.
  3. Pingback: Part Nouveau, le blog mode qui a de la mémoire | Café Mode, l'oeil d'une parisienne (presque) à la page - Lexpress Styles

  4. PAULO PIMENTA

    November 7, 2013 at 12:53 am

    Reply

    WHO WAS THE PHOTOGRAPHER FOR Cara Delevingne for YSL Baby Doll Mascara, 2013 . STUNNING WORK...CONGRATS...

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