September 23, 2013

Nail Down

Maurizio Cattelan and Pierpaolo Ferrari and Maurizio Cattelan and Pierpaolo FerrariAfter Italian artist Maurizio Cattelan paired with photographer Pierpaolo Ferrari for W Magazine’s 2009 Art Issue, the couple decided to continue the collaboration, founding ToiletPaper Magazine the following year. Under the art direction of Micol Talso, the biannual ToiletPaper magazine is entirely image-based, comprised of surreal, technicolor imagery. In 2013, Kenzo’s creative directors, Humberto Leon and Carol Lim, enlisted the threesome behind ToiletPaper to produce the brand’s FW campaign. The partnership resulted in a series of pop-art-meets-surreal advertisements in the same aesthetic as the biannual magazine. One ad in particular bears significant semblance to an image published in ToiletPaper‘s January 2011 issue.

 

ToiletPaper, January 2011

ToiletPaper, January 2011

 

Kenzo FW 2013 ad by ToiletPaper

Kenzo FW 2013 ad by ToiletPaper

 

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