In 1971, a nude Yves Saint Laurent was photographed by Jeanloup Sieff for the brand’s first male fragrance, Pour Homme. Ironically, the provocative ad did not cause much of a stir initially, as the photo was hardly published. Today, the image has reached an icon-status within YSL’s transgressive milieu and served as a landmark in fashion advertising; the ad was the first fragrance campaign which starred the designer of the label and furthermore the first campaign featuring its nude, yet bespectacled designer. Although the YSL ad promoted fragrance and not eyewear, perhaps Mariano Vivanco took a cue from the presence of YSL’s glasses to photograph model David Gandy for Dolce and Gabbana’s FW 2011 eyewear campaign.