In 1939, Erwin Blumenfeld photographed a reportedly unharnessed Lisa Fonssagrives whose Lucien Lelong dress billowed in the winds atop the Eiffel Tower. The location for the French Vogue photo shoot was strategic, chosen in celebration of the monument’s fiftieth anniversary. Soon after Blumenfeld’s photograph, the city would see the havoc and ravages of war and the image served as remembrance of a former city. In 2008, Marion Cotillard was plucked to head the Lady Dior campaign, with ads that feature the French actress toting the prim bag around the world. For the Spring 2009 campaign, photographer Peter Lindbergh would also ascend the Parisian landmark, photographing Cotillard perched (undoubtedly more secure than Fonssagrives) atop the Parisian Landmark.